Corporate Profile
Having established its first pawnbroking outlet in 1988, the Group believes that it is one of the oldest and most established pawnbroking chains in Singapore, providing pawnbroking services and the retail and trading of pre-owned jewellery and gold.
The Group believes its strong track record as well as in-depth and extensive industry knowledge have contributed to its growth and steady expansion in strategic and convenient locations across Singapore, comprising 16 pawnshops with pre-owned jewellery retail outlets as well as one (1) standalone pre-owned jewellery retail outlet. The Group’s Singapore network also includes three (3) other pawnshops with pre-owned jewellery retail outlets operated by its associated and investee companies. In Malaysia, the Group operates five (5) outlets through its associated companies, which the Group believes makes it the only local pawnbroking chain with an overseas presence.
In recognition of its outstanding achievement in branding, the Group was conferred the Singapore Prestige Brand Award – Established Brands in 2010. In the same year, the Group’s Managing Director and CEO, Mr Yeah Hiang Nam, was named Entrepreneur of the Year by the Rotary Club of Singapore and the Association of Small and Medium Enterprises. In 2010, the Group was also conferred the Enterprise 50 Award for its enterprising accomplishments in business.
Pawnbroking
The Group provides pawnbroking services which is a form of collateralised micro-financing, and is a regulated and licensed activity under the Pawnbrokers Act.
The Group’s customers are walk-in individuals who pledge value articles as collaterals for the loans extended to them. Such articles include gold ornaments, diamonds, precious stone jewellery, branded watches, as well as gold, platinum or silver bars and coins.
Retail and Trading of Pre-Owned Jewellery and Gold
The Group is also engaged in the retail and trading of pre-owned jewellery and gold which complements its pawnbroking business. In addition to retailing unredeemed pledged articles which are reconditioned and re-sold as pre-owned jewellery, the Group also reconditions and resells selected pre-owned jewellery and gold purchased from walk-in individuals and suppliers. The Group also purchases fine gold bars from refiners and gold traders for its gold trading business.