Audience Analytics Limited (the "Company") and its subsidiaries (collectively, the "Group") is an enabler and growth partner to businesses. Through a wide portfolio of awards, exhibitions, conferences, digital and print media and business analytics; the Group helps businesses in multiple sectors better understand their businesses, make better decisions, promote their businesses, and partner with them to grow their businesses.
The Group’s business segments are broadly categorised into (i) conducting business impact assessments for the business awards organised by the Group which includes the SME100 Awards, HR Asia Best Companies to Work for in Asia Award and the Golden Bull Award; (ii) organisation of large-scale exhibitions; (iii) offering business media services, including business-to-business digital and print business media brands (such as SME Magazine, HR Asia, Capital Asia《資本》, CXP Asia, Energy Asia, Truth Asia《真相》and Logistics Asia) through its digital platforms and print publications, and organising networking events and conferences such as SME CEO Forum, Inspired SME, Future HR and SME Solutions Expo; and (iv) business intelligence and analytics services offered via a Software-as-a-Service  model which includes the Group’s proprietary analysis tool “Total Engagement Assessment Model” to provide accurate and timely data to HR professionals to better understand their workforce.